Meet Nonna. She started her leather handbag boutique in Florence in 1972. Brought to America in 1997. Spending her days hand-checking every stitch on leather bags meant to be passed down for generations. It’s a lovely story. Every word of it is false. Prefer to watch? Here’s everything I found. A Page With a Completely … Read more
176,000 people follow Amaya’s Buckles. They’ve watched her handcraft Western boots and buckles, cheered her on in the comments, and jumped to defend her husband against hateful commenters. None of it is real. Not the boots. Not the husband. Not even Amaya herself. Prefer to watch? Here’s everything I found. 176,000 Followers, Including 25 of … Read more
Meet Maya and Henry. A sweet, devoted couple who’ve spent more than thirty years hand crafting jewelry together. Except they haven’t spent a single day doing it, because Maya and Henry aren’t real people. And they’re not running one fake storefront. They’re running two. Prefer to read? Here’s everything I found. Two Pages, One Story … Read more
There’s an ad running on Facebook and YouTube right now for a little Italian boutique called Vetucci. Eighty percent off, everything must go, a heartfelt family finally closing up shop after all these years. It’s a lovely story. Too bad none of it is true. Prefer to read? Here’s everything I found. The Ad That … Read more
UPDATE 8/1/26: Facebook page SHUT DOWN! UPDATE: 7/16/26 – Facebook page deactivated; PayPal account “This organization is currently ineligible to receive donations.” What They Claim Equine Rescue Barn is one of the largest fake rescue pages in this tracker, with over 288,000 Facebook followers. The page explicitly claims 501(c)(3) nonprofit status and runs regular emotional … Read more
If you ever find yourself wanting to both love and hate your fellow humans, take up investigating scams. It’s a quick way to see the best and the worst of our kind all in one place. This investigation is a perfect example of that. On one side, you’ve got people who are willing to do … Read more
You have probably seen it. A video pops up in your feed. A person (usually young, awkward, sweet and nervous) is holding up something they made. A crocheted cardigan. A resin lamp. A handmade bag. They worked so hard on it. They took it to a market. Nobody bought anything. Someone was cruel to them. … Read more